“We also continue to offer our customers the right blend of variety, flexibility and choice,” she notes. Other reasons for the company’s success cited by Findley are its “culinary authority,” resulting in “unique chef-curated recipes with ingredient quality that rivals any of our competitors,” and direct relationships with most of its suppliers that enable it to provide a great value for customers every week. Along the way, as we introduce new flavors, new ingredients, new techniques, and tried-and-true cooking fundamentals, our customers keep learning.” We make incredible home cooking accessible by creating unique experiences built on original recipes quality, pre-portioned ingredients and engaging content. “A blue apron symbolizes lifelong learning, a value that permeates everything we do. “We named our company Blue Apron as an homage to chefs around the world who wear blue aprons when learning to cook,” explains Findley. One reason for its longevity in this space, according to Blue Apron President and CEO Linda Findley, is its focus on continuing education.

It’s hard to think back to a time before meal kits were a viable option for time-stressed consumers, but Blue Apron was there at the very dawn of the concept, and the New York-based company is now celebrating its 10th anniversary this year.

Blue apron